January 01, 2023
NRG Energy
Leading Applied Experimentation at a Fortune 150 energy company. Driving $30M+ in revenue through rigorous A/B testing, geo-targeting, and conversion optimization across digital and marketing channels.
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9+ years driving revenue through experimentation, growth strategy, and data-driven product decisions — from early-stage startups to Fortune 150 enterprises.
$30M+
Revenue Impact
700%
Traffic Growth
9+
Years Experience
Fortune 150
Current Scale
June 01, 2020
Silicon Valley Bank
Drove startup banking growth through geo-specific marketing campaigns and web experimentation — 700% web traffic growth, 37% lift in lead generation, contributing to $1B+ in startup banking revenue.
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